Roshan Publicity began very humbly as an outdoor publicity marketing company in 1978.  Taking cues from the ways of the market, in the beginning it acted only as a mediator between owners of out of home media (billboards  primarily) and advertising and communication  cells that needed space to showcase their brands out-of-home  However, Abdul Kader Shaikh, founder, owner and chairman of the company had a vision that stretched beyond ordinary profit and loss balance sheets.  He never saw Roshan Publicity as a billboard marketing venture but as a space-selling corporate that brought value to its business associates and clients beyond a common demand-supply transaction...More